Netflix is also exploring opportunities in the gaming sector by copyrighting gaming user interfaces and content to widen its subscriber base and enter a futuristic market. Netflix India has gained licenses to stream regional content in India such as RRR, Gangubai Kathiawadi, etc. Netflix also has exclusive agreements with Universal Filmed Entertainment Group and Sony Pictures Entertainment to stream their movies. For example, by creating and owning the rights to hit shows like “Stranger Things” and “Orange is the New Black,” Netflix can control the entire lifecycle, from production to distribution.Īs early as 2008, Netflix obtained a year-long license from the then Starz Media (now Starz Distribution) to stream 1,000 movies on its platform, including, “Pirates of the Caribbean, At World’s End”, “Spider-Man 3”, and “Ratatouille”. This article is an attempt to provide insights into the fascinating world of Netflix’s IP.Ĭopyright protection is granted for the original expression of an idea through literary, artistic, dramatic, and musical works, as well as mechanical rights in the form of cinematograph films and sound recordings. While Netflix built an empire out of couch potatoes glued to the platform, it is also an intellectual property (IP) powerhouse, with a portfolio that covers content creation techniques to user experience enhancements and data analytics. How could online streaming compete with cable TV? But today, OTT platforms like Netflix, Disney+, and Amazon Prime Video have changed how the world ‘watches TV’! With over 1.88 billion people watching content on OTT platforms, it is clear that the industry is here to stay, and grow! In 2007, when Netflix switched from being a DVD rental store to providing online streaming services, the over-the-top (OTT) media service was considered a joke. Netflix: The silent rise of entertainment!
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